Driving Success Throughout the TotalCare Network

Dave Landers

David W. Landers  Managing Partner, TotalCare of North America, LLC

David W. Landers is a seasoned business executive who enjoyed a 25 year career at Unilever before participating in the creation of TotalCare in 2006. As President  & Chief Operating Officer for North American Food Service, he managed a one billion dollar business, winning numerous awards along the way including Global Advertising Awards and Ethics Recognition for Best Business Practices.  As part of his North American responsibilities, Dave was a core member of the Pepsi-Unilever Tea Beverage Joint Venture Board of Directors.  In addition, Dave held several key posts internationally for the company including President, Unilever Household Products company in Mexico, Co-Chair, World Skin Care Strategy Board and Managing Director of Unilever, Singapore.

Dave is an active member of the community, spearheading numerous community service projects. He and his wife, Barbara have been married for 36 years and have three children.  Having traveled extensively throughout Europe, Asia and the globe during his tenure at Unilever, Dave is happy to be living and working in his home communities of Connecticut and Vermont.

Dave is the managing partner of TotalCare of North America, LLC, TotalCare’s franchise holding company, which he designed and incorporated in 2007.  He is responsible for franchise market opportunity identification and implementation in multiple states and markets throughout the United States.

Paul Rohrmann

Paul Rohrmann – TotalCare of North America IT, Training, & Financial Consulting Services

Paul Rohrmann joined the TotalCare start-up team in 2006, after a long and successful career as a Managing Director for firms such as Credit Suisse First Boston, Bear Stearns and Citicorp. In his various career roles, Paul had direct responsibility for complex systems development, accounting/ quality/ production control, product development, customer service, training and marketing/sales support.  His directly applicable expertise comes from decades of experience starting new business ventures, as well as his extensive four-year involvement in the design and management of TotalCare’s  pilot site in Ridgefield, CT.  He possesses complete knowledge of all TotalCare systems, operations and accounting  protocols and imparts this knowledge to franchisees via TCNA’s training programs in CT and at your site.  He also provides post-implementation support to franchisees operations staff, guidance for all TC systems enhancements and enjoys his role as a franchisee advocate in all new TCNA franchise support efforts.  Paul received a B.S. in Finance and Economics Magna cum Laude from Fairleigh Dickinson University and has served in numerous local CT community leadership boards.

Ken Brooks

Ken Brooks – President, River Design Inc.

Fortune 500 companies might be able to afford Madison Avenue, but most smaller businesses can’t.  Ken Brooks started River Design in 2000 with an aim to bring Madison Avenue to Main Street. Ken began working with the TotalCare team by taking over the web site development and maintenance.  He continues to assist with the launch for each new market, and extends branding consistency to e-mail marketing and social media initiatives.  River Design has also stepped in with video production, photography, and other projects to help maintain a high bar of professionalism for the TotalCare brand.

Ken also serves as Marketing Chair for Connecticut’s Honorine St. Jude Golf Classic, an annual fundraiser event supporting St. Jude Children’s Research Hospital.

Jef Frankum

Jef Frankum – President, JFC Group

After obtaining an MBA from Northwestern University’s Kellogg School of Management, JEF gained thirty years experience building a wide variety of brands across numerous industries.

He got his start at Carnation Company, where he was product manager. After developing a specific interest in brand development, he joined the prestigious Madison Avenue advertising agencies, Benton & Bowles, and Young & Rubicam. As a Vice President at Y&R, JEF racked up experience on an impressive list of blue chip brands. Over his 12-year tenure, his brand assignments included work for American Home Foods, Whitehall Laboratories, Colgate, Johnson & Johnson, MetLife and the U.S. Postal Service.

As Brand Director at CoreBrand, a Stamford-based brand consulting firm, he directed the company’s Intelligence Group, and managed the global brand rollout of reinsurance giant, GenRe.

Most recently, as President of his own branding firm, JFC Group, JEF has overseen TotalCare North America’s national and franchise brand implementation.

Joe Garzi

Joe Garzi – President, Southridge Technology Group

Joe’s career in Information Technology spans over twenty years in the Connecticut region. His IT background and project experiences are many and varied, including programming, systems analysis, consulting and management. His management experience ranges from Director of MIS of an $85 million dollar leasing company, CIO of a $500 million dollar hedge fund company to the President and Founder of an Inc. 5000 company Southridge Technology Grp, LLC.   He is recognized for his work with many Fortune 1000 companies that include technology planning, network design, implementation, and application development. Southridge Technology, a full-service IT provider in Ridgefield and Brookfield, Connecticut, has been ranked by Inc. magazine #3,950 in its exclusive ranking of America’s fastest-growing private companies. This exclusive Inc. magazine ranking places Southridge Technology Grp LLC number 511 in  IT services throughout America, and number 48 among the fastest growing private companies in Connecticut. The company now shares positioning with some of America’s most prestigious companies, including Microsoft, Timberland, Patagonia, Oracle and Zappos.com and scores of other business powerhouses.